BIS emerges as Dialog goes Scientific

Thomson news services morph into Business Intelligence brand as Dialog name merges into scientific division

Business information from the Thomson Corporation will now be focused on its new Business Intelligence Services division, as Dialog becomes a Thomson Scientific brand. Clarifying the new strategy and division at Thomson, Cheryl Curran, Thomson VP product management, said the “split was natural”.

“Dialog users were different to those using NewsEdge and Profound,” she said. Dialog and its DataStar tools are now a core part of the Thomson Scientific pharmaceutical offerings, with the Dialog NewsEdge news monitoring, Intelliscope broker research and Profound market intelligence applications moving into the new Business Intelligence platform.

“There was a diverse group of products under the Dialog banner.”

As well as re-branding, Business Intelligence Services has developed a new platform for users. “We didn’t want five interfaces and different search vocabularies,” Curran said of the re-design. Former Dialog services are now content sets, covering broker, market and news research. Moving Dialog into the Thomson Scientific stable is part of a strategy to push the Thomson brand name ( read of latest Thomson developments ).

“When Thomson acquires a business, the old brand name stays on, and it can be confusing,” Curran said.