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RSS feedsLexisNexis has strengthened its presence in the reputation management sector with a deeper alliance with market intelligence company Biz360 to release MarketImpact.
Users of MarketImpact are provided with graphical, real-time information about how their organisation is perceived in the marketplace.
MarketImpact works by searching and analysing LexisNexis ’s collection of 20,000 news sources, such as newspapers, trade journals, news wires, broadcast media transcripts and analyst reports. Users can also add and search additional sources such as blogs, news websites and message boards.
This real-time information is then displayed as a dashboard. If a company wants to find out how it’s doing against its competitors, it can select either a pie chart or bar graph that shows its percentage of mentions in the press compared to competitors.
“All the charts come with filtering options so you can slice and dice and home-in on the specific media segment or timeline you want to see,” said Brian Glover, senior manager, market strategy at Biz360, which is now a LexisNexis preferred partner. Among the filters included is the ability to look at the number of mentions in feature articles as opposed to news stories.
Users can also assess the quality of mentions they are getting. MarketImpact makes use of the Point-of-view Sentiment Biz360 product, which learns the client’s system for rating positive, negative and neutral articles. “If a technology company is described as very aggressive, that company might regard the perception as positive, but if it was an insurance company, they might see it as very negative for the brand,” said Glover.
